When It Comes to Explainer Videos, One Size Does Not Fit All
Given the growing popularity of custom explainer videos, it is perhaps not surprising to see an influx of low-cost software that claims to help you create your own. These are one-size-fits-all,...
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The Friday Round-Up (from Animation for Businesses to Modern Love)
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed: IdeaBlog: Tuesday:...
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5 Tips for Startups Who Are Looking to Make an Explainer Video
One reason why animated explainer videos have become so popular is that they have proven to be an extremely useful tool for many startups. From Dropbox and Groupon to Pinterest and Spotify, explainers...
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What is FreshBooks (and Can It Help Your Business)?
Yesterday, CBS This Morning aired an interesting piece about FreshBooks, the popular cloud-based accounting software provider. Surprisingly (though enjoyably so), the story didn’t talk much about what...
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PICK OF THE WEEK: Big Data (animated demo)
Last week, many of the world’s political and business leaders met in Davos, Switzerland for the annual World Economic Forum (WEF) conference. The official theme of this year’s meeting was “mastering...
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The Friday Round-Up (from Animation Services to Google Algorithms)
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed: IdeaBlog: Monday: 5...
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PICK OF THE WEEK: Vitaminwater (explainer video)
Doesn’t it seem like Vitaminwater is sold just about everywhere these days? Well, that’s because it pretty much is. Impressive! But perhaps what’s most impressive about Vitaminwater’s omnipresence is...
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6 Reasons Why It’s Important to Have a Strong Creative Brief
Generated before the design process even begins, the creative brief is a document that organizes a client’s objectives and serves as a guide throughout the process ahead. Since creative briefs tend to...
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PICK OF THE WEEK: Papa (Animated Video)
Typically in our PICK OF THE WEEK section, we like to highlight an exceptional explainer video or example of whiteboard animation. This week, however, we were so impressed with Natalie Labarre’s Papa,...
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7 Tips for Choosing an Animation Provider
You’ve decided to make an explainer video. That’s great! But now you’re faced with that all-important question: Which animation provider should we go with? A lot of the decision will come down to...
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A Weekend at Toy Fair 2016: Dolls, Puzzles, Animated Videos and More
Over the long (and cold!) weekend, we kept warm by visiting the Jacobs Javits Center and attending the 113th annual Toy Fair. As in years past, the biggest names in the toy business were on hand with a...
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PICK OF THE WEEK: The History of Dried Fruit (Whiteboard Animation)
Have you ever found yourself deeply contemplating the history of dried fruit? (Don’t worry, neither have we). At least not until we came across our PICK OF THE WEEK: a fun, engaging whiteboard...
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7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)
Okay, so you’re convinced that your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of video marketing and realize that it’s time for your...
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7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)
Yesterday, in Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving...
View Article8 Intriguing Digital Marketing Stats from the Past Month
To kick off March, we’ve put together a list of the most interesting digital marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state...
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PICK OF THE WEEK: Rock, Paper, Scissors (Animated Video)
Who wore it best? That’s the question that most Academy Award viewers are left wondering after the Oscars. This year, however, I found myself wondering something else entirely: Who animated that? And...
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6 Mistakes That Lead to An Unprofessional Explainer Video
Have you ever seen an unprofessional-looking explainer video? Probably. But have you ever watched an unprofessional-looking explainer video in full? Probably not. Or even if you did, you probably...
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BOOK REVIEW: Rocket Fuel
When we think about matchmaking, we tend to think about romantic relationships. But as most of us have learned, business relationships can often be just as intimate, rewarding and difficult to...
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5 Tips for Incorporating Color into Your Whiteboard Video
Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and...
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5 More Tips for Incorporating Color into Your Whiteboard Video
As we discussed yesterday in 5 Tips for Incorporating Color Into Your Whiteboard Video, more and more whiteboard videos are injecting some degree of color. It’s usually not a ton of color that’s...
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